Active’s Marketing Revenue Services develops innovative, revenue-generating partnerships and programs between the public and private sector. State recreation and park assets and properties can be leveraged for sponsorships, advertising, naming rights and other revenue-generating programs ranging from trails to beverage vending.

Features

• Identify assets and evaluate opportunities
• Develop strategic marketing plans
• Maximize vendor relationships
• Provide revenue consulting
• Negotiate marketing contracts and agreements
• Manage programs and partnerships